The Albany Better Business Blitz can help you do just that.
The Albany Better Business Blitz is a hands on one day workshop designed to assist small operators to improve their businesses performance. The workshop will deliver a series of exciting and practical workshops designed to build your own business knowledge.

What visitors think about the tourism experience in Albany
Presented by Tourism Western Australia
Ever wondered what your visitors actually think about the attractions, accommodation, atmosphere, amenities and access in Albany. This session will delve into the minds of visitors to Albany and explain how satisfied they really are.

Developing tourism product and identifying new opportunities
Presented by the Australian School of Tourism and Hotel Management
Learn how to recognise tourism opportunities, develop innovative ideas, establish points of difference from your competitor and find out how to get the ball rolling. There’s potential for the development of a number of diverse tourism opportunities that complement our unique Great Southern environment. Learn how to develop innovative product in areas such as wine and food tourism, cycle tourism, spa and wellness tourism, arts, cultural and nature based tourism.

Building your regional tourism business
Case Study from Paul Witter, Ningaloo Reef Retreat and Eco Tours
The success of your tourism business relies on more than just having a great product. It needs to be priced right, promoted well and find a niche within a highly competitive market place. Paul will provide first hand experience on what is involved in establishing a successful tourism business.

How to make more money from your business
Presented by the Australian School of Tourism and Hotel Management
A unique opportunity has been developed to give you hand on yield management training. At its core, yield management is about identifying how much money each type of visitor contributes to your business, then maximising the return from each visitor type. Yield management is the financial analysis of marketing mix, cost and price relationships and the distribution of product. This session will help you do just that.

When Thursday 9th March 2006, 8am – 4.45pm, drinks at 5pm
Where Adelaides Function Room, Esplanade Hotel, Albany
How much $60 (50% discount if a member of a recognised tourism organisation)

Download the information and the registration form as PDF (212 KB).